CarePortal logo in center of screen with website mocked up on iPhones to the right and left.

Role

Creative Director, UI Designer

Timeline

December 2023 - April 2024

Tools used

Figma, Adobe Illustrator, Wordpress, Adobe Photoshop

Link

careportal.org

CarePortal Website

Enhancing Connection Through Design

Overview

CarePortal, a non-profit tech platform, bridges the gap between those in need and those willing to help. The organization sought to redesign their public-facing website to streamline user connections and align with their newly developed branding system. This project involved conducting in-depth primary research, collaborating closely with the CarePortal team to ideate and refine design concepts, and ultimately building a user-friendly, visually cohesive website. Additionally, CarePortal requested the creation of a new branding system, which you can explore in detail [here].

Design Concepts

Visual Identity

01

Mark and colors
The font family Inter used for the project along with three main colors and hex codes

02

Illustrations
Branded Illustrations of people and phones, bringing food to the table, and product on devices.

03

Impact

Take meaningful action on the platform that’s connecting the largest network of caring people to meet the needs of kids and families in crisis.

04

Takeaways

This project underscored the importance of aligning design with a nonprofit's mission. By integrating CarePortal's new branding and simplifying the user experience, we were able to enhance the platform's ability to connect those in need with those eager to help. The collaborative process, from research to execution, resulted in a website that not only met but exceeded the organization’s goals, strengthening brand awareness and user engagement.