I help organizations build brands worth believing in.

I'm Jonathan Rodriguez, a Creative Director and Brand Designer with 10+ years building brand systems, digital products, and campaigns for SaaS platforms, nonprofits, and growing organizations. I set the strategy, build the systems, and stay hands-on in the craft.

Below is a selection of work spanning rebrand strategy, digital design, UX, and campaign systems. Every project started with a hard question and ended with something the team could actually use.

Selected Work

GO Project Website Redesign

GO Project had a strong new brand and a website that couldn't carry it. I directed the UX strategy and Webflow build, turning the identity into a story-driven platform. Visitors grew 150% in three months.

CarePortal Rebrand

CarePortal connects communities with kids in foster care, but the brand wasn't saying that clearly. I led the full rebrand: logo system, identity, and digital rollout. The mark I designed is now federally trademarked.

GO Project Rebrand

GO Project had outgrown its brand. I led a strategic rebrand that unified three sub-brands under one identity system and rolled it out across 50+ touchpoints for new audiences and donors.

Strong Family Brand

Strong Family needed everything. I built the brand from scratch after in-country research in Uganda: name, logo, color, type, app UI, and print curriculum, designed to scale across 10 countries.

Out of Curiosity Brand

Out of Curiosity is a podcast about faith and doubt. I built an identity from church iconography and pushed it somewhere modern and approachable: a system that signals tradition without feeling closed off.

Events & Environments

Events need design that builds energy, not just fills space. I've designed the full room for galas, conferences, and campaigns: stage graphics, signage, banners, print, and merch. Highlights include a $2M fundraising event at the Kauffman Center and a conference rebrand that unified four organizations.