I help organizations build brands worth believing in.

I'm Jonathan Rodriguez — a Creative Director and Brand Designer with 10+ years building visual identities, digital products, and campaign systems for nonprofits, SaaS platforms, and mission-driven organizations. I lead with strategy and deliver with craft.

Below is a selection of work spanning rebrand strategy, digital design, UX, and campaign systems. Every project started with a hard question and ended with something the team could actually use.

Selected Work

GO Project Website Redesign

The GO Project had a compelling new brand. What they needed was a website that could carry it. I directed the full UX strategy and Webflow build for GO Project's website — translating a new brand identity into a story-driven platform that increased visitor engagement by 150% in three months.

CarePortal Rebrand

CarePortal connects communities with kids in foster care — but their brand wasn't communicating that with the clarity or warmth the mission deserved. A full rebrand for a foster care tech platform — logo system, identity, digital rollout. The resulting mark was officially trademarked by the organization.

GO Project Rebrand

The Global Orphan Project had grown into something bigger than their brand could hold. Strategic rebrand unifying three sub-brands under one human-centered identity system — repositioning the organization's mission for new audiences and donors.

Strong Family Brand

Strong Family needed everything: a name brought to life visually, a design language that could work across an app, print curriculum, and a global community. I built the full brand identity from scratch — logo, color system, typography, app UI, and supporting materials — creating a cohesive framework designed to grow with the organization. Built for global reach — from rural Uganda to mobile app

Out of Curiosity Brand

Out of Curiosity is a podcast that sits at the intersection of faith and doubt — a brave, honest space for people wrestling with big questions about the church. The brand needed to reflect that tension. I developed a full visual identity rooted in church iconography and symbolism, then pushed it into something modern and approachable — a system that signals tradition without feeling closed off.

Campaigns & Event

Great events need design that does more than fill space — it has to build energy, create connection, and tell a story in the room. Creative direction for galas, conferences, and campaigns — including a $2M fundraising event at the Kauffman Center and an annual conference rebrand that unified 4 organizations.