Creative Direction. Brand Systems. Meaningful Work.

I'm Jonathan Rodriguez — a Creative Director and Brand Designer based in Kansas City with 10+ years of experience building identities, digital products, and visual systems for organizations doing work that matters.I'm Jonathan, a Creative Director and Brand Designer based in Kansas City. For the past 10+ years I've been building visual identities, digital experiences, and brand systems for organizations doing meaningful work — from global nonprofits to growing tech platforms.

My background spans nonprofit, tech, and faith-based sectors — with clients like GO Project, CarePortal, and The Austin Stone. I've led rebrands from strategy through launch, directed UX for Webflow builds, and built design systems used across print, app, and campaign environments.What gets me out of bed is the challenge of taking something complicated — a mission, a product, a set of values — and translating it into something people can actually feel. Not just see, but feel. Whether that's a logo system that finally clicks, a website that tells the right story, or a campaign that brings a team together around a shared vision.

I work well in cross-functional teams and alongside leadership. I care about the details, but I'm always anchored to the bigger picture — what does this need to communicate, and does it do that?I work well with cross-functional teams. I know how to hold creative standards under tight deadlines. I care about details, but I care more about the big picture.

I'm currently exploring senior creative and brand design roles — in-house or remote — where I can go deep on a brand, a team, and a mission worth believing in.