being a part of multiple large events such as galas, conferences, and other sized gatherings
Over the years, I’ve had the privilege of designing a wide range of creative assets for various events, each presenting unique challenges and opportunities. From crafting event-specific brands and logos to developing cohesive visual systems, I’ve been able to play a key role in shaping the identity of numerous high-impact gatherings. These events have ranged from intimate workshops and local conferences to large-scale galas and global initiatives, all of which required thoughtful design solutions tailored to their distinct audiences and objectives.
Designing for events goes beyond creating visuals—it’s about enhancing the experience for attendees and ensuring that the event's mission resonates through every touchpoint. Whether it’s designing promotional materials, digital assets, or immersive environments, my goal is to create a cohesive visual identity that not only captures the essence of the event but also leaves a lasting impression. Each project has allowed me to collaborate closely with teams to ensure that the design work aligns with the overarching goals and elevates the overall experience.
Below are some of the design elements I’ve had the opportunity to create for amazing events with incredible turnouts, showcasing my ability to bring brands to life through thoughtful and impactful design.
The Global Orphan Project’s annual gala, The BIG Event, is a cornerstone of their fundraising efforts, held at the prestigious Kauffman Center for the Performing Arts in Kansas City. With an attendance of 600-800 guests, the evening is a carefully orchestrated experience featuring appetizers, cocktails, a powerful presentation, and a dessert reception. The event typically raises between $1.5 million and $2 million in donations, making it the organization’s most significant fundraiser.
My role in The BIG Event has encompassed strategic planning, creative direction, and designing all event assets to ensure a cohesive and impactful experience. From the visual identity to the digital presence, I have led the creation of all branding materials, including the design and development of the event’s dedicated webpage. Every aspect of the event’s branding is crafted to reflect The Global Orphan Project’s mission while delivering an elegant and engaging experience that resonates with attendees and inspires generosity.
The Women’s Ministry at The Austin Stone hosts an annual conference designed to equip women with Biblical knowledge and spiritual guidance. From this conference, the Women’s Workshop was born—a year-round biblical training initiative that builds upon the teachings introduced at the conference. The workshop provides women with opportunities to dive deeper into Scripture and apply these teachings to their daily lives, offering a more continuous and focused approach to spiritual growth throughout the year.
The branding system developed for the Women’s Workshop draws inspiration from the themes of dusk and dawn—a representation of both the good times and the challenging seasons of life. This concept serves as a metaphor for the journey of faith, where light and darkness coexist, and growth happens through both trials and triumphs. The flexible nature of the branding allows it to shift in tone and color depending on the time of year, the themes being taught, or other circumstances surrounding the ministry. This adaptability ensures that the branding remains relevant and impactful, visually reflecting the spiritual journey of the women involved, whether they are in a season of growth, reflection, or renewal.
The dusk and dawn concept not only adds depth to the visual identity but also aligns with the ministry’s mission to meet women wherever they are in their walk of faith. The branding’s flexibility speaks to the ever-changing nature of life and the constant presence of God through all circumstances, making the design both symbolic and practical for the ministry’s year-round programming.
The Austin Stone’s College Ministry serves students at the University of Texas and other surrounding campuses, providing spiritual guidance and community for students in one of the most formative seasons of their lives. During the summer, the ministry offers an intensive discipleship program known as the Summer Discipleship Program (SDP), designed for students who remain in Austin. The SDP focuses on deep spiritual growth, mentorship, and equipping students to live out their faith with purpose. In 2022, I developed the branding system for SDP, which continues to serve as a key visual identity for the program each year.
The branding system for SDP builds upon the existing identity of the College Ministry while giving SDP its own distinctive mark. At the core of the design is the chevron hexagon, a symbol that is central to the College Ministry’s established branding. The SDP logo takes this core element and expands on it, creating a visual identity that feels cohesive with the ministry’s overarching brand while representing the unique focus and intensity of the summer program. This approach maintains continuity within the larger ministry while giving SDP its own standout presence.
Each year, the colors and themes of the branding system shift to reflect the specific focus of that summer’s discipleship teachings. This flexibility allows the brand to stay fresh and relevant, while also aligning visually with the unique spiritual themes students will explore that year. The evolving color palette and design variations ensure that the branding not only remains consistent with the College Ministry but also provides room for creativity and renewal, keeping students engaged and inspired as they journey through different discipleship experiences each summer.
