Branding. Website. Print.

Strong Family

Empowering Families. Restoring Dignity.

Website coming soon
Image of house with strong family logo

For over a decade, we've seen families in East Africa stabilized and children thriving as a result of a simple organic process by local churches empowering families in their communities. Over 200 churches have successfully implemented this program. Now, we are expanding this impactful program globally, aiming to bring the same level of support and transformation to families in need around the world.

Strong Family is a framework that strengthens families on the brink of crisis by restoring dignity to struggling caregivers and empowering them with the skills they need to bring stability to their families.

Client

Strong Family

year

2024

role

Creative Direction, Design, UI Design

link

Coming soon
village in Uganda
Person walking uphill in Uganda
boy in Uganda
children in Uganda
The logo concept centers on the image of leaves stacking upon each other—a symbol of growth, support, and interconnectedness. Each leaf represents a family member or element of the community, emphasizing the idea that when these layers come together, they form a strong, thriving unit. This visual metaphor aligns perfectly with the project’s mission of empowering families to grow and flourish with the help of their local church. The soft, organic design reflects the nurturing and supportive nature of the Strong Family framework.The color palette was chosen to evoke warmth, hope, and stability. Together, these colors create a harmonious visual identity that reflects the mission of strengthening families.One of the main challenges in designing the logo was ensuring its versatility across different platforms—such as a curriculum, website, and app. The logo had to maintain its clarity and impact whether used digitally or in print, and had to be adaptable for various contexts while staying true to the core values of the Strong Family initiative. The final design achieves this balance, serving as a strong, flexible visual symbol of community and growth.

Logo Design

Strong Family branded logo

The website design was a crucial element in bringing CarePortal’s new brand to life. The primary goal was to create an intuitive, user-friendly platform that not only highlighted the organization’s mission but also facilitated meaningful connections between those in need and those eager to help. The site’s structure was carefully planned to guide users through a logical flow—from understanding the mission to engaging with the platform. The design incorporated the new branding elements to ensure that every aspect of the site resonated with CarePortal’s identity, creating a visually cohesive and emotionally impactful experience.

Color Pallete

Strong Family branded colors

Typography

Strong Family branded Typography